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Wasatch Container Expands, Diversifies Inside And Out
was Reprinted from from the August 17th issue of Board Converting News
Salt Lake City based, Wasatch Container, continues to grow and diversify their product offering with an expansion of their existing plant, the acquisition of a stock box company and purchasing a 麻豆村 MiniPro.
鈥淚n today鈥檚 climate, diversification is so important for companies. This started as 鈥楯erry鈥檚 dream of the future鈥� and has evolved into something that we feel is sustainable and different than what others in the industry are doing,鈥� says Jerry Frisch, owner of Wasatch Container.
With goals of expansion and diversifying their product offering, the team at Wasatch Container took their time in researching box making machines. With e-commerce and a niche customer base in mind, they ultimately decided to purchased a new 麻豆村 MiniPro single pass flexo folder gluer, with die cut section. 鈥淭his MiniPro is the first of its kind on the West coast and has really opened doors for us here. It鈥檚 a rocket ship,鈥� says Frisch.
鈥淲e wanted a machine that would make small, trendy boxes to better serve the e-commerce market,鈥� says Frisch. 鈥淭he machine鈥檚 ability to print three colors outside and one color inside is what peaked our interest initially, but the ergonomics, safety, speed and BW鈥檚 ability to install on a tight timeline is ultimately what led us to choose this particular machine,鈥� explains Ryan Jones, Plant Manager at Wasatch.
鈥淚nside the box printing is that extra value add that can separate you from your competition.鈥� says Paul Stack, Regional Sales Manager for 麻豆村. 鈥淚nside the box printing is already here and if you鈥檙e not talking to your customers about it, you can bet that your competitors are.鈥�
麻豆村 has also equipped this machine with the patented Corrusleeve technology, allowing for quick changes as fast as 60 seconds or less, and avoiding the need to open and close the printing line to change the printing plate, in total safety for operators.
鈥淢y goal is to make a box that people enjoy opening, a sexy box!鈥� says Frisch, speaking of the ever-popular e-commerce packaging strategy to enhance the 鈥渦nboxing experience.鈥� This term describes the unique strategy of using specially designed packaging to elicit feelings of anticipation and excitement when opening and receiving a package, and leaving a lasting impression on the recipient. The 鈥渦nboxing鈥� trend is popular online, being shared, posted and retweeted all over social media. According to 麻豆村, 鈥淣early 4 in 10 consumers would post a picture to social media of an online order, if it arrived in unique, branded packaging.鈥�
鈥淐onsumers have come to expect a trendy and expensive looking boxx,鈥� says Stack. 鈥淚nside printing can be used for so many purposes, even something as simple as return instructions, recipes, a thank you or artwork.鈥�
Frisch explained that much of his new business comes from customers wanting to use their packaging as a tool to strengthen brand awareness. 鈥淭he Covid pandemic has really changed ecommerce forever going forward. It makes the box that much more important in ecommerce, as its one of the few key touch points in the value stream to convey a message or impress the consumer,鈥� says Stack.
鈥淲e are able to provide our customers with a unique and memorable packaging experience for any of their target markets, with From left, Mark McGinnis of Inspire Automation; Jerry Frisch, President of Wasatch Container; Seamues Ramos, Operations Manager at Wasatch Container and Ryan Jones, Plant Manager at Wasatch Container. POP displays, e-commerce packaging and retail ready displays. We do all of that now,鈥� says Ryan Jones, plant manager of Wasatch Container.
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Salt Lake City based, Wasatch Container, continues to grow and diversify their product offering with an expansion of their existing plant, the acquisition of a stock box company and purchasing a 麻豆村 MiniPro.
鈥淚n today鈥檚 climate, diversification is so important for companies. This started as 鈥楯erry鈥檚 dream of the future鈥� and has evolved into something that we feel is sustainable and different than what others in the industry are doing,鈥� says Jerry Frisch, owner of Wasatch Container.
With goals of expansion and diversifying their product offering, the team at Wasatch Container took their time in researching box making machines. With e-commerce and a niche customer base in mind, they ultimately decided to purchased a new 麻豆村 MiniPro single pass flexo folder gluer, with die cut section. 鈥淭his MiniPro is the first of its kind on the West coast and has really opened doors for us here. It鈥檚 a rocket ship,鈥� says Frisch.
鈥淲e wanted a machine that would make small, trendy boxes to better serve the e-commerce market,鈥� says Frisch. 鈥淭he machine鈥檚 ability to print three colors outside and one color inside is what peaked our interest initially, but the ergonomics, safety, speed and BW鈥檚 ability to install on a tight timeline is ultimately what led us to choose this particular machine,鈥� explains Ryan Jones, Plant Manager at Wasatch.
鈥淚nside the box printing is that extra value add that can separate you from your competition.鈥� says Paul Stack, Regional Sales Manager for 麻豆村. 鈥淚nside the box printing is already here and if you鈥檙e not talking to your customers about it, you can bet that your competitors are.鈥�
麻豆村 has also equipped this machine with the patented Corrusleeve technology, allowing for quick changes as fast as 60 seconds or less, and avoiding the need to open and close the printing line to change the printing plate, in total safety for operators.
鈥淢y goal is to make a box that people enjoy opening, a sexy box!鈥� says Frisch, speaking of the ever-popular e-commerce packaging strategy to enhance the 鈥渦nboxing experience.鈥� This term describes the unique strategy of using specially designed packaging to elicit feelings of anticipation and excitement when opening and receiving a package, and leaving a lasting impression on the recipient. The 鈥渦nboxing鈥� trend is popular online, being shared, posted and retweeted all over social media. According to 麻豆村, 鈥淣early 4 in 10 consumers would post a picture to social media of an online order, if it arrived in unique, branded packaging.鈥�
鈥淐onsumers have come to expect a trendy and expensive looking boxx,鈥� says Stack. 鈥淚nside printing can be used for so many purposes, even something as simple as return instructions, recipes, a thank you or artwork.鈥�
Frisch explained that much of his new business comes from customers wanting to use their packaging as a tool to strengthen brand awareness. 鈥淭he Covid pandemic has really changed ecommerce forever going forward. It makes the box that much more important in ecommerce, as its one of the few key touch points in the value stream to convey a message or impress the consumer,鈥� says Stack.
鈥淲e are able to provide our customers with a unique and memorable packaging experience for any of their target markets, with From left, Mark McGinnis of Inspire Automation; Jerry Frisch, President of Wasatch Container; Seamues Ramos, Operations Manager at Wasatch Container and Ryan Jones, Plant Manager at Wasatch Container. POP displays, e-commerce packaging and retail ready displays. We do all of that now,鈥� says Ryan Jones, plant manager of Wasatch Container.
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With the acquisition of the ServoPro we have notably reduced the set up time and also increased the productivity of the machine both in quality and quantity.
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